How to build a loungewear collection | Jess Cartner-Morley

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How to build a loungewear collection | Jess Cartner-Morley

Dig into your wardrobe for comfy treasures that are well-worn but not completely worn out

At a fashion event the other day, a buyer introduced me to the concept of the third wardrobe. Most women already have a work wardrobe and an off-duty wardrobe, to some degree – how distinct or blended these are varies enormously, obviously. But now, she said, retailers think in terms of a third category: loungewear.

The third wardrobe consists of clothes to change into when you get home from work. It is what you wear on a lazy weekend morning or to settle in for a boxset on a Friday night.

Fri, 27 Mar 2020 13:00:00 GMT

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